If people are looking for Sony, this isn't always useful because it's not really any language, so Google sometimes asks, "Do you want a US page? Want a UK page? Mexico? Want to go to the page? " I try to get the best results, but then hreflang says, "Oh, ok. For Sony, and because they are in Mexico, let me show you what they have specified for Mexico." advertisement Continue reading below However, because it is language-dependent, it poses some problems in itself. BC: What if you're using hreflang-type tags, you're using a language, but you're using a US site and you're targeting a
US audience? Is it necessary in that sense? It makes ghost mannequin effect me think that you want it for all sites too, so some foreigners are looking for English sites in their country, especially at hreflang, the English version of the US site. Is it something people need to think about, or is it just for those who are really trying to go outside the country in which they are active? BH: Let's look at some scenarios. Scenario 1 is getting the site. You get a US-centric site. Straight.com will take you to the Australian site. For Australia, it can be either com.AU or .com / AU. advertisement Continue reading below Google doesn't know that AU means Australia, especially if it's .com. So if you have only one site, let's simplify this.
If I have one site (.com in English), it's effectively a global site. In that case, if it's the only site you have and the only language version you have, you really don't need hreflang because you have no language choices. How difficult is it to implement hreflang? BH: The tag itself is surprisingly easy to implement. This is one step back. There are three ways to deploy it. First method: Use meta tags One tag for each alternative language and itself. So this is the number one problem people have. They would say, "Hey, this is my English version." But you need to put yourself there. There are a couple of these celebrity SEOs who have written blog posts showing that your legitimate tag does it for you. advertisement Continue reading below That is not true.