In the past, the e-commerce brand PChome 24h shopping used the delivery service and the non-intrusive return mechanism as the key to fostering customer loyalty. They have also established their own P coin ecosystem by completing the cash flow system, and understand consumers' consumption habits through a complete channel and payment system. After the outbreak of the epidemic, active consumption users of the whole site increased from the original age group of 25-54 to 18-24 years old and over 65 years old. In addition, mature female users increased by more than 20% compared with the first half of 2019.
Affected by the epidemic, the overall job email list consumption pattern has changed across all generations. Knowing the layout according to the data strategy is the key method In response to changes in consumer demand, PChome 24h shopping further combines the four themed venues with current events and needs to plan and select products, whether it is 3C products required for work and class at home, or video games and bookstores that cater to groups who want to cultivate a sense of ritual at home , fitness and other items, as well as the suffocated heart of arranging home epidemic prevention in advance, planning a series of summer clothing, sunscreen makeup, camping supplies and other essential products for summer travel.
The use of digital CRM for strategic marketing is conducive to brand activation of old customers and drive performance growth, such as PChome 24h shopping in the 22nd anniversary of the that members are most interested in, and carry out Change gears every day, or look at low-touch delivery business opportunities, and cooperate with foodpanda to launch a 50% discount coupon for foodpanda new customers when you spend $1 on the APP and website, connecting the resources of the two platforms to build a larger user database. Bring a new business model to the post-epidemic era. PChome_24h Shopping 22nd Birthday Celebration "Crazy Receipt Festival", Spotted on Four Theme Meetings for Post-epidemic Demand Adjustment photo credit: PCHome PChome 24h shopping 22nd birthday celebration "Crazy Receipt Festival", sees four major themed venues for post-epidemic demand adjustments.