Image courtesy of T.I.N.A. This product description presents the drink as a solution for people interested in non-alcoholic spirits with a flavor profile and recommended pairing. Customers can look forward to a non-alcoholic drink without missing the unique descriptors associated with alcohol. 2. Match your AI-generated copy to your brand’s tone AI-powered copy generators save you a lot of time on brainstorming. But you can’t rely on them to write product descriptions for you entirely.
A successful product description matches its brand’s tone and priorities—both tasks meant for humans. Instead of generating some text and calling it a day, think of your AI-generated copy as a starting point. Take the ideas you like and modify them to fit your brand. Why? As discovered in the 2021 Conversion Benchmark Report, emotional language impacts copy’s ability to sell. For example, ecommerce customers were more likely to buy from buy email list landing pages with positive copy than those with negative copy. Check out this product description for a cat subscription box using Smart Copy: “The box also includes a treat every month. Treats are made from organic ingredients and contain no preservatives.
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They will help your cat have a healthy digestive system while tasting great.” That’s pretty solid, but it doesn’t feel genuinely personal just yet. Let’s tweak the description to appeal to cat-obsessed owners: “Each box also features yummy treats every month, made with organic ingredients and no preservatives. They promote healthy digestion while tantalizing your kitty’s taste buds.” See how much a human touch matters? 3. Keep it clear When trying to add pizazz to your product description copy, it’s easy to forget its original purpose: to describe your product.