The LGBTQIA+ community has demands far beyond those related to simple consumption, and guidelines that respect their rights cfo email list must be a priority for companies. Understand what the community expects from your brand and discover what you should consider when positioning yourself for this audience. Edu Abreu May 17 | 8 min read lgbt marketing In recent times, more and more companies are including LGBTQIA+ representation in their cfo email list discourse. The topic is no longer what's new in the marketing universe , but it continues to arouse more and more interest. Therefore, do not think that it is simple: the attention of the LGBTQIA+ public is not only oriented to the offer itself .
This audience recognizes that it can directly influence society, the economy and the environment. For this reason, it places compliance cfo email list with its guidelines as a determining factor , both for the consumption decision and for its satisfaction. Throughout this reading, you will discover more details about the relationship that surrounds the history of the demands of the LGBTQIA + movement and the way in which this audience evaluates and decides the brands cfo email list that they will consume these days. Prepared? What does history have to teach about LGBTQIA+ marketing? What should Marketing promote for the LGBTQIA+ audience?
And how to meet these expectations? What does history have to teach about LGBTQIA+ marketing? Countless moments involving cfo email list LGBTQIA+ characters have been recorded in history. However, let us focus on more recent events, whose weight for the context we are discussing is greater. Find out more below! Stonewall Inn and the beginning of the fight against oppression In late June 1969, a violent police raid took place at the Stonewall Inn bar , located in the Village, New York. The bar was massively frequented by the LGBTQIA+ public, and prejudiced and cfo email list truculent approaches were common at the time, especially in those places. However, on this occasion, the patrons of the bar resisted and came into conflict with the police.