Checklist for a successful youtube advertising campaign nothing else gave treehouse that kind of traction, so i did the smart thing. I stopped all ads and doubled my youtube ads. I found that following the data trail improved the numbers. These were drastic measures against radical times. We had 54 employees, but we only had five months of cash left, so we had to do something fast. When we decided to pause all existing advertising, the ceo came to me and said that as a marketer i had to make things happen. Talk about motivational onboarding!
Frankly, even if they let me go, i don't think they had a lot of time to hire another marketing lead to take things over, so it really all came down to my experimentation. It was all online, so when i went all-in on youtube ads, we really had nothing to lose. The fax number list first thing i noticed when looking at the data was that my target audience was searching for what i teach people on youtube. It makes a lot of sense to me. Registrations skyrocketed as soon as we made the switch and we never looked back. We were able to drive clicks for a very cheap price (we're talking pennies per click).
Ultimately, youtube became treehouse's #1 customer acquisition channel. Related content: the complete guide to youtube analytics case study #2: how crazy egg leverages youtube ads youtube ads also work really well for crazy eggs . They generate more money in a month from youtube ads than any other paid media channel. For example, if crazy egg's customers are worth $10 a month (they are worth more, but let's keep the numbers simple), the youtube ad spend per customer is is less than what you pay for in a month. Crazy egg youtube most