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shahadat02a
Apr 10, 2022
In Agriculture Forum
Marketing to Gen Z has become the next generation mandate for CMOs and their teams. Entrepreneurs in Silicon Valley and beyond are looking for solutions as the tides shift around who the most desirable and in-demand customers are. While Millennials have been called the "most studied generation," Gen Z will soon make up 40% of American consumers, and they currently represent $44 billion in spending power. As a result, marketers are logging on. Let's take buy email list a step back. "It's official. Millennials are old. They have management jobs, kids and minivans." This is the result of a conversation I had recently with a marketer who had been given the mandate to start marketing to “Gen Z and down”. As we discussed her plan to expand their marketing reach, it was clear that she wasn't even ready to begin. Brands face a number of questions: How do you reach people with digital experiences when they're more digitally savvy than you? Can marketers capture an audience's attention with a highly evolved eight-second attention filter to make sense of the nearly endless opportunities, as Altitude research suggests? And perhaps most challenging, how can brands buy email list that have relied on traditional approaches to marketing create experiences that can rival video games and movies, as sophisticated B2C companies are already doing? One domain can provide unexpected insights on how to reach Gen Z customers: education and edtech. Edtech and Colleges: A Lab for Gen Z Marketing Education and edtech strategies. From AR/VR and interactive digital experiences buy email list to how they conceptualize personalization, can help other industries connect with Gen Z. Many colleges have mastered the marketing listings and integrate technology in ways that today's creative and marketing teams can learn from . The University of Chicago used innovative storytelling to create an alternate reality game that engaged the incoming class over the past summer, leading up to enrollment and their first weeks on campus. It helped students get up to speed, learn about the campus layout, meet each other, and feel an emotional connection to UChicago. The story of an ancient secret society on campus blended intrigue and brand relevance in a way that matched users' imaginations and engaged their sense of connection.
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